为促进驰名商标品牌有序评估，确保咨询服务机构（以下简称“咨询服务机构”）规范开展业务，根据《驰名商标品牌评估管理办法》，中国商标协会驰名商标和品牌工作委员会（以下简称质量工作委员会）近日发布了《驰名商标商标品牌评估咨询服务机构注册管理办法》（以下简称《办法》），明确了在质量工作委员会注册的咨询服务机构有能力开展相关业务，并从注册条件和程序等方面规范了咨询服务机构及其人员的业务运作。责任义务、监督管理等。

The Measures require consulting service institutions and their consulting service personnel to comply with relevant regulations, standards, and industry norms, adhere to the principles of openness, fairness, and impartiality, abide by professional ethics, and strictly carry out evaluation consulting services in accordance with the Management Measures for the Evaluation of Famous Trademark Brands. They shall independently assume legal responsibility for the results of the consulting services provided. 

The Measures emphasize that consulting service institutions and their employees shall not engage in unfair competition behaviors such as malicious bidding and false promises in the evaluation and consulting services of well-known trademark brands. They shall not intentionally conceal or assist participating enterprises in providing false or untrue data and evidence, and corresponding handling regulations have been made.